Alejandra Guardia Manzur is a doctoral candidate in Design and holds a master’s degree in Design Management from the University of Palermo in Argentina. Likewise, she holds a degree in Social Communication Sciences from the Bolivian Catholic University. She has taken specialization courses in Graphic and Digital Design, UI/UX Design, and Artificial Intelligence for Education in Argentina, Spain, and Mexico. She has served as coordinator of the Design Teaching Congress and of the University of Palermo’s Actas de Diseño journal. She is currently head of the Graphic Design program and a research professor at the university.