Bessie Daniela Pacheco Tejerina, Bachelor’s degree in Graphic Design from the University of the Pacific of Chile, has two master’s degrees from UPB, an MBA in Branding, and a Master’s in Marketing. She is currently a professor in the Graphic Design program at the Cochabamba campus. She advises companies on Image and Branding and is the owner of the design studio DISEÑO PROYECTUAL.