Branko Lenar Fernández Rojas is a full-time professor at UPB, where he teaches subjects such as Sales Management, Pricing Policy, and Competitive Strategy, using business simulators to develop strategic skills. He is a Commercial Engineer from Universidad San Francisco Xavier de Chuquisaca and holds a Master’s in Business Administration and Management with a mention in Finance from UPB, where he graduated with honors. He has diplomas in higher education and business management, as well as international certifications in corporate strategy, pricing, and teaching competencies.