Claudia Muriel is a doctoral candidate in Economics and Business Administration at UPB. She completed a master's degree in ICT and Virtual Educational Environments at the University of Bergen, Norway; she has a bachelor's degree in Communication Sciences with a specialization in Audiovisual Production from the Bolivian Catholic University and completed postgraduate diplomas in Corporate Communication, Marketing and Business Administration: Balanced Scorecard; Coaching; Strategic Corporate Image Management; Marketing and Sales; Corporate Social Responsibility, and Higher Education. In scientific research, Muriel has publications in political science and business administration. She is currently a full-time professor at UPB.