Daniela Roca Barbery is a senior professional in marketing and advertising in Santa Cruz de la Sierra, with more than 15 years of experience in both the business and academic sectors. A graduate in Marketing and Advertising from UTEPSA, with an MBA in Business Management and Administration from UPSA. Diplomas in Digital Marketing (MDA Latam & EXMA) and Strategic Corporate Image Management (UPSA), and in Higher Education (UPSA), as well as an international certification in Growth Marketing from (American Business College - Miami), and studies in Corporate Communication in (Bs.As. Argentina), among others. She has held senior leadership positions, including her role as CEO and Director of Business Development and Marketing at Market Value Consulting Group, leading digital transformation strategies. Currently, she is Head of the Marketing and Logistics program at the Universidad Privada Boliviana (UPB) in Santa Cruz and an independent Senior Consultant, offering Digital Marketing auditing services, branding advice, market research, social media management, and digital sales. As a professor, she currently teaches at UPB, with previous experience at other prestigious universities in the area and other training centers, leading mirror classes with Universidad Autónoma de Guadalajara, Mexico, in areas such as consumer behavior, innovation and creativity, branding, advertising, digital and traditional business, digital and traditional marketing, business administration, among others, at undergraduate and graduate levels. In addition, as a speaker and trainer, she has developed workshops on digital sales and marketing strategies, establishing herself as a leading figure in the sector. She is also an opinion writer on LinkedIn and in eBooks as a contribution to development and general knowledge for interested students and companies. Her leadership and experience extend to the management of her own advertising agency and business consulting services, from where she continues to drive innovative, high-impact projects.