Rommel Rojas Salvatierra has a master's degree in Strategic Planning awarded by the University of the Armed Forces of Bolivia and a bachelor's degree in Marketing awarded by Tecnológico de Monterrey-Mexico. He currently serves as Head of the Commercial Engineering program and is a member of different boards in commercial, communications, and industrial companies. His area of specialization is focused on strategic market planning, branding, and sales. He has worked throughout his professional career in companies with national and international reach.