Mónica Alexandra Luján Álvarez holds a Master's degree in Marketing with a specialization in Branding from UPB and a Bachelor's degree in Social Communication from Universidad Católica Boliviana. She is a seasoned Social Communicator with extensive experience in journalism and corporate communication, excelling in corporate branding and high-value content creation. Currently, she is the Head of Communications at UPB's Academic Vice-Rectorate and a full-time professor, teaching core courses in communication and branding. Her expertise spans event organization and the successful transition from traditional to digital journalism, contributing to impactful corporate and brand strategies.