A MODEL OF THE MODERATING EFFECTS OF PRIOR KNOWLEDGE, LEVEL OF EDUCATION, AND INCOME LEVEL ON THE USE OF EXTRINSIC QUALITY CUES ON CONSUMERS’ QUALITY ASSESSMENTS

Autores/as

  • Alejandro Zegarra Universidad Privada Boliviana
  • Corina Negru Mitsubishi Caterpillar Forklifts Europe

Palabras clave:

Perceived Quality, Extrinsic Quality Cues, Intrinsic Quality Cues

Resumen

The present study follows Steenkamp’s relativistic concept on the effects of personal variables on the relationship between extrinsic cues and perceived quality. It aims to discuss the moderating effects of prior knowledge, level of education, and income level on the use of price, brand name, warranty, country of origin, and advertising on consumers’ quality assessments. A theoretical framework is proposed and several hypotheses are formulated.

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Publicado

24-01-2006

Cómo citar

Zegarra, A., & Negru, C. (2006). A MODEL OF THE MODERATING EFFECTS OF PRIOR KNOWLEDGE, LEVEL OF EDUCATION, AND INCOME LEVEL ON THE USE OF EXTRINSIC QUALITY CUES ON CONSUMERS’ QUALITY ASSESSMENTS. Revista Investigación &Amp; Desarrollo, 1(5). Recuperado a partir de https://www.upb.edu/revista-investigacion-desarrollo/index.php/id/article/view/113

Número

Vol. 1 Núm. 5 (2005)

Sección

Economía, Empresa y Sociedad

Licencia

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