Specialist in technological convergence and visual communication. Holds a Master's degree in New Technologies applied to Education (VIU, Spain) and a specialization in Audiovisual Production (UNEATLANTICO, Spain). His academic background is complemented by studies in Artificial Intelligence applied to education and cinematography. Currently, he serves as Head of the UPB Transmedia Communication Laboratory and as a professor in the Communication program. A researcher in technology consumption and image analysis, with publications in international journals such as Cuadernos de la Universidad de Palermo. He is an audiovisual consultant and film critic for La Ramona magazine.