Branko Fernández Rojas holds an MBA in Business Administration and Management and a Postgraduate Diploma in Business Management from UPB. He is a Commercial Engineer from Universidad San Francisco Xavier de Chuquisaca. He has a strong international background that includes certifications in Corporate Strategy from the University of London & UCL School of Management, Pricing Strategy from IE Business School, and teaching competencies from the University of Hong Kong and the International University of La Rioja. He also holds a diploma in Competency-Based Higher Education from Universidad Mayor de San Simón. He has extensive experience in the banking sector. He currently serves as Head of the Business Administration program at UPB, specializing in strategy, marketing, and management.