Claudia Muriel is a doctoral candidate in Economics and Business Administration at UPB. She earned a master's degree in ICT and Educational Virtual Environments at the University of Bergen, Norway; she holds a bachelor's degree in Communication Sciences with a concentration in Audiovisual Production from the Bolivian Catholic University and completed postgraduate diplomas in Corporate Communication, Marketing and Business Administration: Balanced Scorecard; Coaching; Strategic Corporate Image Management; Marketing and Sales; Corporate Social Responsibility and Higher Education. In scientific research, Muriel has publications in political science and business administration. She is currently a full-time professor at UPB.