Carla Figueroa Wormald holds a degree in Marketing from UPB. She has a Master’s in Digital Marketing and E-commerce from Universidad Nebrija (Spain), in collaboration with Escuela Cumlaude, strengthening her specialization in digital environments and e-commerce. She complements her education with diplomas in Skills Management for Digital Business, E-commerce in Business, and Digital Marketing in Business, also completed at Universidad Nebrija (Spain). She also holds a Diploma in University Teaching from UPB, which supports her strong academic background. In her professional field, her leadership stands out as President of the Colegio de Profesionales de Marketing de Cochabamba for more than five years, consolidating her contribution to the sector’s development. She currently serves as a professor of undergraduate and graduate studies at UPB, in addition to working as an entrepreneur and consultant in strategic marketing, integrating her academic and practical experience to create value for organizations.