Paola Landívar Zambrana has a master's degree in Marketing from UPB, holds diplomas in Sales Management, Customer Management, Marketing and Sales from UPB, and a diploma in Leadership and Team Management from the University of La Rioja. In addition, she has completed training and refresher courses in management tools. Currently, she is an undergraduate and graduate continuing education instructor at UPB and serves as Director of Undergraduate Admissions at UPB.