Lic. Elizabeth Sofia Arostegui Huanca. Instructor. Senior UX Designer with more than 10 years of experience designing digital experiences for B2B products and nonprofit organizations. Specialized in UX/UI, systems design, and strategic processes, she has led design initiatives, user research, and the creation of scalable interfaces at companies such as Capmation, Encora, Opentext, and Fundación Tutator. She holds a Bachelor's degree in Information Technology from Universidad San Andrés and two master's degrees in UX and Gamification from IEBS (Spain). Passionate about the intersection of design, storytelling, and gamification, she combines analytical thinking and creativity to build user-centered products with measurable impact.