Daniela Aranibar Arteaga holds a degree in Commercial Engineering with a specialization in International Business from UPB. She has completed master's studies in Business Administration and Management and in Digital Business Management and Direction at the Polytechnic University of Valencia, as well as a Global Executive MBA. She has training in digital marketing, digital transformation, and agile methodologies. She has specialized in digital strategies and consumer behavior. She currently serves as Program Director and university professor, leading academic projects related to digital marketing and digital business.