Renata Barbato specializes in strategic communication, public image, and professional positioning. She holds a degree in Marketing and Logistics from UPB and has an MBA with a concentration in Marketing (UPB and the University of Santiago de Chile). She has complemented her training with certifications in digital advertising, techno-politics, and leadership. With more than 12 years of experience, she has led marketing and communication strategies, as well as digital transformation processes in media and positioning initiatives for organizations, leaders, and media outlets. She currently serves as Head of the Marketing and Logistics program at UPB and is a professor in undergraduate and graduate programs.