Diego Noel Barrón Serrudo is a designer and visual thinker with a master’s degree from BAU Centre Universitari d’Arts i Disseny de Barcelona and is a graduate of the Universidad Católica Boliviana. He has a specialization in Visual Thinking from the Escuela Relacional in Buenos Aires, Argentina. Throughout his career, he stands out for his work as an independent art director and Creative Director of diegonoel studio, where he leads visual strategy and branding projects, and he is a speaker at Latin American branding events. He currently serves as Head of the Graphic Design program at UPB.