About the diploma program
Provide tools and methodologies to build present strategies through the generation of future scenarios in uncertain environments, with the goal of placing the company’s commercial area at the forefront of the new reality.
Modules
Uncertainty management and business resilience.
Scenario creation in times of uncertainty.
Commercial Management – Path to success.
Business Development, Management, and Digitalization.
Neurosales – Sell to the mind, not to people.
Marketing 4.0 – Strategies in the era of digital disruption.
Trends in business disruption – Generation of business clusters.
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