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Plan of Study

PLAN OF STUDY

 

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Course Details




Communications
FIRST SEMESTER
Code Course Credits Hours
AR1011 Architectural Composition I 7 147
CO1003 Corporate Communication 3 64
CO1004 Graphic Communication Design 3 64
DI1013 Philosophy of Contemporary Art 3 64
EG1004 General Economy 3 64
EG1005 Business Administration I 3 64
EG1012 Contemporary Global Context 3 64
EG1020 Written Communication Techniques 3 64
IS1021 Computing 3 64
H1001 English Beginners 6 128
       
       
SECOND SEMESTER
Code Course Credits Hours
CO1002 Branding and Corporate Identity 3 64
CO1005 Photography I 3 64
CO1008 Image Language 3 64
EG1003 Art Analysis I 3 64
EG1013 Innovation and Creativity 3 64
EG1015 Marketing I 3 64
EG1018 Research Methodology 3 64
EG1021 History of Bolivia 4 85
H1002 English Intermediate 6 128
       
       
THIRD SEMESTER
Code Course Credits Hours
AD2005 Organizational Behavior 3 64
CO1007 Scripting 3 64
CO1009 Strategic Marketing Plan 3 64
CO1010 Communication Theory I 3 64
CO2015 Contemporary Literature 3 64
CO2024 Advanced Graphic Design Workshop 3 64
EG2024 Environment Analysis 3 64
MA1032 Statistics For Communication 3 64
H1003 English High Intermediate 6 128
       
FOURTH SEMESTER
Code Course Credits Hours
CI3015 Organizational Behavior 3 64
CO1006 Scripting 3 64
CO2012 Strategic Marketing Plan 3 64
CO2014 Communication Theory I 3 64
CO2017 Contemporary Literature 3 64
CO2022 Advanced Graphic Design Workshop 3 64
EG1001 Environment Analysis 3 64
EG2025 Statistics For Communication 3 64
H2006 English Advanced 6 128
       
FIFTH SEMESTER
Code Course Credits Hours
CO1011 Communication Theory II 4 85
CO2016 Audience Measurement and Virtual Traffic 3 64
CO2018 New Technologies 3 64
CO2023 Audiovisual Creation Workshop II 3 64
CO3035 Latin American Art and Culture 3 64
EG1002 Introduction to Business Law 3 64
EG2022 Sociology 3 64
MT2005 Quality and Customer Service 3 64
PP2001 Professional Practice I 0 160
       
SIXTH SEMESTER
Code Course Credits Hours
CI2028 Advertising 3 64
CO2013 Intercultural Communication and Globalization 3 64
CO2019 Public Relations and Protocol 3 64
CO2021 Management and Social Networks 3 64
CO2025 Journalism Workshop I 4 85
FZ2013 Budgets and Costs 3 64
       
       
       
       
SEVENTH SEMESTER
Code Course Credits Hours
AD2008 Entrepreneurship 3 64
CO2026 Speech Analysis 3 64
CO3032 Communication Planning and Strategies 3 64
CO3043 Political Philosophy 3 64
MT3039 Event Organization 3 64
PP3002 Professional Practice II 0 160
       
       
       
EIGHTH SEMESTER
Code Course Credits Hours
CO2020 Social Responsibility 3 64
CO3027 Communication Content Edition 3 64
CO3029 Political Communication 3 64
CO3033 Advertising Media Planning and Management 3 64
CO3034 Project Planning, Evaluation and Management
     
       
ELECTIVES 
Code Course Credits Hours
CO3036 Contemporary Art and Culture 3 64
CO3030 Transmedia Narrative Projects I 3 64
       
       
Bachelor's Seminar
Code Course Credits Hours
PP3003 Degree Project I 6 200
PP3004 Bachelor's Seminar: Degree Project 6 200
PP3005 Bachelor's Seminar: THesis 6 200
PP3006 Bachelor's Seminar: Directed Work 12 400
PP3007 Bachelor's Seminar: Graduation For Excellence 12 400
PP3008 Bachelor's Seminar: Graduation For Excellence 12 400