About the diploma program
Strengthen capabilities through the transfer of modern trade marketing and branding tools.
Modules
1. Trademarketing.
2. Merchandising management.
3. Introduction to branding.
4. Logistics and supply chain management.
5. Branding strategies.
6. Brand activations and promotional management at the point of sale (ATL and BTL).
7. Trademarketing and branding planning.
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