Learn about your major
Your professional future
Turn concepts into unique visual experiences. Design brands, campaigns, packaging, and animated or photographic content with strategic creativity, combining aesthetics, innovation, and persuasion to communicate impactful messages in corporate and digital environments.
Graduate profile
The graduate will be able to:
Create visual pieces with creative and strategic impact.
Design versatile and coherent brands and visual identities.
Master digital tools and new creative technologies.
Develop graphic content for media and organizations.
What sets us apart
Graduates leading the creative industry
Our graduates stand out in national and international agencies, studios, and creative companies.
Leading educators in the creative world
Learn from renowned designers and active professionals who know the trends, tools, and real challenges of the industry.
Leadership approach in design
Learn how to manage multidisciplinary teams for the creation of impactful projects.
UPB gives its students the opportunity to access international dual degrees with prestigious institutions such as the University of London, PPA Business School and EU Business School, with global recognition and without needing to leave Bolivia.
In addition, we offer academic exchange opportunities at more than 30 universities in Europe, the United States, and other international destinations.
Graduates and global employability
Study plan
Infrastructure
Modern laboratories
Spaces equipped with cutting-edge technology that foster practice, experimentation, and project development.
Transmedia Laboratory
Space for audiovisual production and transmedia storytelling. Create content that impacts markets.
Neuromarketing
Eye Tracker, EGG and facial analysis to understand the consumer's real emotions and decisions.
Business incubator
Ecosystem that empowers innovative ideas with mentorship, guidance, and resources to transform them into real businesses.
