Learn about your major
Your professional future
Become a bilingual and strategic leader in tourism. Learn how to design unique experiences, manage operations, and optimize destinations and businesses with digital marketing tools, data analysis, and a sustainable, responsible approach.
Graduate profile
The graduate will be able to:
Lead tourism projects with a strategic and sustainable approach.
Design competitive and innovative tourism experiences.
Manage operations by optimizing profitability and social responsibility.
Apply digital marketing and data analysis in tourism.
What sets us apart
Experiential and sustainable tourism
Design unique experiences while learning to manage destinations with a focus on sustainability and regenerative tourism.
Hotel management and premium hospitality
Master hotel management, revenue management, and strategies to deliver exceptional customer experiences.
Tourism entrepreneurship and leadership
Develop your own projects and acquire skills to innovate and lead in the national tourism sector.
UPB gives its students the opportunity to access international dual degrees with prestigious institutions such as the University of London, PPA Business School and EU Business School, with global recognition and without needing to leave Bolivia.
In addition, we offer academic exchange opportunities at more than 30 universities in Europe, the United States, and other international destinations.
Graduates and global employability
Study plan
Infrastructure
Modern laboratories
Spaces equipped with cutting-edge technology that foster practice, experimentation, and project development.
Transmedia Laboratory
Space for audiovisual production and transmedia storytelling. Create content that impacts markets.
Neuromarketing
Eye Tracker, EGG and facial analysis to understand the consumer's real emotions and decisions.
Business incubator
Ecosystem that empowers innovative ideas with mentorship, guidance, and resources to transform them into real businesses.
