Learn about your major
Your professional future
Turn ideas into successful businesses. Learn to plan strategies, manage traditional and digital operations, analyze markets, and lead projects. Prepare to stand out in national and international companies, creating value and innovative solutions for the challenges of the business world.
Graduate profile
The graduate will be able to:
Lead teams and projects in dynamic business environments.
Analyze data and contexts for effective business decisions.
Develop business opportunities with an ethical and strategic vision.
Manage business projects comprehensively and sustainably.
What sets us apart
International business simulation
Use simulation tools to make strategic decisions in real international trade scenarios.
Focus on foreign trade
Get trained in international business management and master key processes for operating in global markets.
International projection
Access global job opportunities and a parallel degree with University of London, without leaving Bolivia.
UPB gives its students the opportunity to access international dual degrees with prestigious institutions such as the University of London, PPA Business School and EU Business School, with global recognition and without needing to leave Bolivia.
In addition, we offer academic exchange opportunities at more than 30 universities in Europe, the United States, and other international destinations.
Graduates and global employability
Study plan
Infrastructure
Modern laboratories
Spaces equipped with cutting-edge technology that foster practice, experimentation, and project development.
Transmedia Laboratory
Space for audiovisual production and transmedia storytelling. Create content that impacts markets.
Neuromarketing
Eye Tracker, EGG and facial analysis to understand the consumer's real emotions and decisions.
Business incubator
Ecosystem that empowers innovative ideas with mentorship, guidance, and resources to transform them into real businesses.
