Learn about your major
Your professional future
Connect people, brands, and organizations. Develop your creativity to communicate ideas with impact, mastering multimedia channels and strategies so messages are truly heard.
Graduate profile
The graduate will be able to:
Design communication strategies with social and organizational impact.
Create effective content for diverse and multiplatform audiences.
Manage media and public relations in institutional settings.
Build and strengthen the corporate image of brands and institutions.
What sets us apart
Leading faculty in communication
Learn alongside highly recognized professionals in journalism, public relations, and corporate communications.
Multimedia Lab
Develop your skills in spaces equipped to create digital, audiovisual, and multimedia content with the support of AI tools.
Networking and a high employability rate
Connect with a key network of contacts and prepare for a job market where UPB communicators are highly sought after.
UPB gives its students the opportunity to access international dual degrees with prestigious institutions such as the University of London, PPA Business School and EU Business School, with global recognition and without needing to leave Bolivia.
In addition, we offer academic exchange opportunities at more than 30 universities in Europe, the United States, and other international destinations.
Graduates and global employability
Study plan
Infrastructure
Modern laboratories
Spaces equipped with cutting-edge technology that foster practice, experimentation, and project development.
Transmedia Laboratory
Space for audiovisual production and transmedia storytelling. Create content that impacts markets.
Neuromarketing
Eye Tracker, EGG and facial analysis to understand the consumer's real emotions and decisions.
Business incubator
Ecosystem that empowers innovative ideas with mentorship, guidance, and resources to transform them into real businesses.
