Become a bilingual and strategic leader in tourism. Learn how to design unique experiences, manage operations, and optimize destinations and businesses with digital marketing tools, data analysis, and a sustainable, responsible approach.
Lead tourism projects with a strategic and sustainable approach.
Design competitive and innovative tourism experiences.
Manage operations by optimizing profitability and social responsibility.
Apply digital marketing and data analysis in tourism.
Experiential and sustainable tourism
Design unique experiences while learning to manage destinations with a focus on sustainability and regenerative tourism.
Hotel management and premium hospitality
Master hotel management, revenue management, and strategies to deliver exceptional customer experiences.
Tourism entrepreneurship and leadership
Develop your own projects and acquire skills to innovate and lead in the national tourism sector.
The UPB offers its students the opportunity to access international parallel degrees with prestigious institutions such as the University of London and PPA Business School with global recognition and without the need to leave Bolivia.
In addition, we offer academic exchange opportunities in more than 30 universities in Europe, the United States, and other international destinations.
Modern laboratories
Spaces equipped with up-to-date technology that enable hands-on learning, experimentation, and project development in different areas.
Equipped classrooms
Comfortable and functional spaces, designed to facilitate dynamic teaching with digital tools.
Business incubator
A platform that drives innovative ideas, providing support, mentorship, and resources to turn projects into real ventures.
Library and research center
An academic support space with access to physical and digital materials, ideal for research, study, and knowledge development.
