
Learn about your major
Your professional future
Discover how the mind and human behavior work to understand people. Apply psychology in organizations to enhance talent, strengthen teams, promote workplace well-being, and develop leaders capable of making strategic decisions that make a difference.
Graduate profile
The graduate will be able to:
Analyze and improve human talent in organizations.
Interpret social dynamics for effective strategic decisions.
Develop people and teams with positive impact.
Generate changes and improvements in work environments.
What sets us apart

Pioneers in organizational psychology within the country
UPB trains professionals who understand the language of business and stand out in the organizational field nationwide.

Technology and Data Analysis
Use AI tools and technological components to assess, analyze, and improve talent management in organizations.

Specialized infrastructure
It includes spaces such as the Gesell chamber for practice, combining theory, technology, and experience.

UPB gives its students the opportunity to access international dual degrees with prestigious institutions such as the University of London, PPA Business School and EU Business School, with global recognition and without needing to leave Bolivia.
In addition, we offer academic exchange opportunities at more than 30 universities in Europe, the United States, and other international destinations.



Graduates and global employability
Study plan
Infrastructure

Modern laboratories
Environments equipped with cutting-edge technology that promote hands-on learning, exploration, and project creation.

Financial Laboratory
Access real-time market data and manage investments with professional tools like Refinitiv.

Business incubator
Ecosystem that empowers innovative ideas with mentorship, guidance, and resources to transform them into real businesses.

Multimedia Laboratory
An audiovisual and transmedia production space with market impact.

















