
Learn about your major
Your professional future
Discover how the mind and human behavior work to understand people. Apply psychology in organizations to enhance talent, strengthen teams, promote workplace well-being, and develop leaders capable of making strategic decisions that make a difference.
Graduate profile
The graduate will be able to:
Analyze and improve human talent in organizations.
Interpret social dynamics for effective strategic decisions.
Develop people and teams with positive impact.
Generate changes and improvements in work environments.
What sets us apart

Pioneers in organizational psychology within the country
UPB trains professionals who understand the language of business and stand out in the organizational field nationwide.

Technology and Data Analysis
Use AI tools and technological components to assess, analyze, and improve talent management in organizations.

Specialized infrastructure
It includes spaces such as the Gesell chamber for practice, combining theory, technology, and experience.

UPB gives its students the opportunity to access international dual degrees with prestigious institutions such as the University of London, PPA Business School and EU Business School, with global recognition and without needing to leave Bolivia.
In addition, we offer academic exchange opportunities at more than 30 universities in Europe, the United States, and other international destinations.



Graduates and global employability
Study plan
Infrastructure

Modern laboratories
Spaces equipped with up-to-date technology that enable hands-on learning, experimentation, and project development in different areas.

Equipped classrooms
Comfortable and functional spaces, designed to facilitate dynamic teaching with digital tools.

Business incubator
A platform that drives innovative ideas, providing support, mentorship, and resources to turn projects into real ventures.

Library and research center
An academic support space with access to physical and digital materials, ideal for research, study, and knowledge development.
















